AI-First Case Study

TrimGym — Lawn Care Marketing Case Study

One Crew, A Franchise-Sized Calendar

How local SEO and a conversion-focused site made a single lawn-care crew look — and book — like a regional franchise.

TrimGym Lawn Care service website designed by ByteZero — homepage

▲

2.4× Service-Area Leads

In 6 months

2.4× service-area leads✦ 40% more booked jobs✦ #1 local for lawn care✦ ▼ 31% cost per lead✦ fully booked routes✦ 2.4× service-area leads✦ 40% more booked jobs✦ #1 local for lawn care✦ ▼ 31% cost per lead✦ fully booked routes✦

The Results

Numbers That Changed the Business

2.4×

Service-Area Leads

40%

More Booked Jobs

Local · Lawn Care

−31%

Cost Per Lead

Service-area leads — 6-month trajectory

With ByteZero AIPrevious trend

The AI-First Playbook

What AI-First Actually Looked Like Here

Machines handled the millions of micro-decisions. Our strategists handled the judgment calls.

ML Bid Optimization

Machine-learning bidding tuned spend hourly against real value signals — not just clicks.

AI Content Intelligence

LLM-assisted research mapped every question customers ask — then we wrote pages that answer them.

GEO — AI Search Ready

Generative Engine Optimization made the brand the cited answer in ChatGPT, Gemini and AI Overviews.

24/7 AI Intake

An AI chat assistant qualified inquiries around the clock — no lead left waiting overnight.

The Turnaround

From invisible to impossible to miss

The Challenge

Great work, tiny digital footprint

Reliable service and happy customers, but almost no online presence — losing local jobs to bigger-name competitors who simply showed up first in search.

The Solution

Own the local map, convert the clicks

A conversion-focused website plus local SEO and Google Business Profile optimization across every service area — so the crew ranks first exactly where its customers are searching.

The Proof

Live Work & Real Screenshots

The rebuilt site, and the analytics that back the story.

TrimGym Lawn Care service website designed by ByteZero — inside page

The rebuilt website

Qualified leads · Last 6 months

▲ 142%

184

this month · up from 76

12.4k

Sessions

6.8%

Conv. rate

▼ 31%

Cost / lead

Keyword rankings · Google

All page 1

lawn care near me#14#1

lawn mowing service#22#3

landscaping services#18#2

yard cleanup#9#1

★★★★★

"My routes are full and my phone rings with local jobs. People think we're a much bigger company now."

Owner, TimGym Lawncare

Lawn Care · Local Services

Ready to be our next AI-powered success story?

Book a free strategy session and we'll show you exactly what our AI-first playbook can do for your business.

Book A Free Strategy Session Back to Case Studies