Let's Hibachi — Catering Social Media Case Study

Turning a Catering Brand Into a Social Lead Machine

How ByteZero grew the nation's most entertaining hibachi catering brand with scroll-stopping content and precision paid social.

Monthly leads — 6-month trajectory

ML Bid Optimization

Machine-learning bidding tuned spend hourly against real value signals — not just clicks.

AI Content Intelligence

LLM-assisted research mapped every question customers ask — then we wrote pages that answer them.

GEO — AI Search Ready

Generative Engine Optimization made the brand the cited answer in ChatGPT, Gemini and AI Overviews.

24/7 AI Intake

An AI chat assistant qualified inquiries around the clock — no lead left waiting overnight.

A fun brand no one could find at booking time

Huge entertainment value and a loyal following, but inconsistent content and untargeted ad spend meant the bookings never matched the buzz — and party planners searching for catering found competitors first.